About the Company:
BigBasket is India’s largest online food and grocery store. With over 19,000 products and over a 1000 brands in our catalogue you will find everything you are looking for. Right from fresh Fruits and Vegetables, Rice and Dals, Spices and Seasonings to Packaged products, Beverages, Personal care products, Meats – we have it all.
We are a Pan-India company offering our services in Bangalore, Hyderabad, Mumbai, Pune, Delhi NCR, Chennai, Ahmedabad, Kolkata, and a host of Tier 2 cities and towns.
BigBasket is an extremely well capitalized firm and the clear leader by miles. Our inventory based model, maniacal focus on customer, and a strong process orientation has ensured very high levels of customer satisfaction. We are the only firm in the online space to cater to both monthly purchases (that typically need a large assortment with very high fill rates) and daily/weekly top up purchases (that need to be express delivered in 60 – 90 minutes). Independent analysts and investors have compared our model (and services) with the typical marketplace model of some competitors and concluded that we have the winning formula that is extremely difficult to replicate.
In the last four and half years since inception, we have seamlessly crossed many a milestone and won many an award. We have constantly innovated and strengthened processes. Our App has several features that make it easy for customers to place orders. Some of these features use advanced analytics to predict what a customer may want to buy at any point of time. Analytics also ensures that the notifications we send customers on their app are also very customized and helpful.
As a result of all this, our customer retention is one of the highest in the entire e-commerce space.
The BigBasket culture is a great differentiator. We have a terrific work culture that focuses on four core values and four core culture elements. Culture is a differentiator when it is ‘lived’ and drives actions and decisions. For us Culture is tangible and a genuine business differentiator.
Take a look at the attached culture document and you would get a sense of how culture is helping us build a great organization.
Many Awards & Recognitions have come our way:
Primarily responsible for growth marketing of the category which includes the following action areas: